5 Best Shopify Marketing Automation Apps (2020)

Most businesses start small. This is where Shopify excels because the platform provides a simple and easy-to-use solution where you can set up a basic online store in seconds. However, when you’re looking for new ways of driving business growth, whether it increases your sales and conversions, streamlining your drop-shipping process, or improving your email marketing metrics, you’ll have to go outside of Shopify to find suitable solutions.

Compared to all other eCommerce platforms in the market, Shopify is at the top rank when it comes to the availability of a wide range of high-quality apps or extensions. Take the time to visit and read through app descriptions at the Shopify App Store.

Best Shopify Marketing Automation Apps

1. Wigzo

Wigzo is a marketing automation app that uses numerous channels to increase sales. It has an omnichannel marketing strategy to resolve to generate more revenue. The app also has customer segmentation functionality to split customers into groups based on their interests and purchases.

You can choose emails from amazing templates or can create your own emails with a dedicated builder. Each channel is customizable to be compatible with your brand design and style. It has different pre-built automation workflows that save time and also create custom campaigns for cart recovery.

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2. Omnisend

Omnisend is an omnichannel marketing automation platform built for eCommerce. This all-in-one marketing automation platform is a chock-full of robust features that allow eCommerce marketers to create better relationships with their customers. Omnisend’s ultra-personalized targeting and omnichannel features mean that marketers can make sure their messages are always relevant.

Omnisend allows you to add several channels to the same automation workflow: email, SMS, web push notifications, Facebook, WhatsApp, Viber, and more. Easy email capture features make list building easy, and smart segmentation means you can send the right message to the right person at the right time.

Omnisend also integrates seamlessly with Shopify and makes browse and cart abandonment messages a snap.

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3. Flashyapp Marketing Automation

Flashy is the all-in-one solution for e-commerce marketers, they have figured out the best way to understand, communicate, and get results from your customers. They offer smart popups, marketing automation, email, and SMS marketing while all the channels can be highly personalized to the customer based on previous purchases, cart value, and more. To make your life easy, once you signed up you will get the must-have automation for any e-commerce store: welcome series, cart & browse abandonment, win back automation, and more. One of the things they’ve invested in lately is the marketplace, where you can find the best performing email templates, popups, and marketing automation funnels.

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4. ContactPigeon

Email marketing for a growing Shopify store is not enough in 2019. You need to create multiple, personalized touchpoints with your customers to gradually build relationships, convert and increase their retention. This is what ContactPigeon’s marketing automation platform does best.

Armed with built-in eCommerce recipes for easy onboarding, allows a store manager to build automation across multiple channels including email, push notification, and SMS and create a behavioral-driven omnichannel marketing strategy. The tool also contains easy drag and drop automation builder, dynamic segmentation, other features like list building & exit intent pop-ups, as well as a detailed analytics dashboard to track your campaigns’ conversions and performance.

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5. Pop-up Window

When you’re first starting out with an online store, the idea of coming up with a marketing strategy can be a tad overwhelming. Pop-Up Window, the Shopify app from LifterApps, is a go-to app to increase sales. It’s straightforward to use and its purpose is clear – show a pop-up to notify users about offers and ask them to sign-up.

All of the app’s pop-up windows are responsive and renders great on any device – whether laptop, tablet, or mobile. All the plans include email signup forms, reports of subscribers, and coupon codes.

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5 Best Shopify Abandoned Cart Apps

No doubt you’ve come across the Shopify cart abandonment issue.

You know that four in every five customers might leave your store without finishing the purchase.

Frustrating, yes. But you shouldn’t panic just yet.

There are many tools and strategies that you can use to rescue abandoned carts and improve your sales. Abandoned cart chatbots connected with automated emails are one of the most effective ways. They can be integrated with any Shopify store.

Best Shopify Abandoned Cart Apps

1. Wigzo

Wigzo is a marketing automation app that uses numerous channels to recover lost sales. It has an omnichannel marketing strategy to resolve abandoned carts’ difficulties. The app also has customer segmentation functionality to split customers into groups based on their interests and purchases.

Features:

SMS notifications for abandoned cart with a link and discount
pre-built email marketing automation workflows that require minimum input from the user
custom abandoned cart emails with a link to the checkout page
automatic product import to emails to save time with email creation
On-site push notification to prevent cart abandonment

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2. Tidio Live Chat

Tidio is a live chat and chatbot app designed for small and medium-sized Shopify stores.

Tidio provides shopping cart abandonment emails in its Mailing feature. You can easily create automatic emails to remind your customers to finish purchases with a built-in visual email builder.

Features:

Sends a notification of an abandoned cart to customers who are about to leave the store with a chatbot.
Shows a custom message to returning visitors that you can use to welcome them or share news about a sale etc.
Can be used to build custom chatbots for cart abandonment.
Has a pre-made shopping cart abandonment chatbot template you can use to create a chatbot within minutes.

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3. PushOwl

PushOwl is a simple Shopify push notification app. It can help with automating Shopify abandoned cart recovery messages, “back in stock” notifications, and product review notifications. The app is really easy to use and doesn’t require any personal information about customers to send messages to them.

Features:

custom abandoned cart notifications for Shopify stores
click rate and other customer interaction analytics to see which notification campaigns are working effectively
automatic image generation of the product’s that was added to the cart for the notification
custom time intervals for abandoned cart notifications
notifications of product availability and shipment status
cross-platform support to send push notifications to any device

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4. Omnisend

Omnisend is a Shopify abandoned cart app that uses emails to recover sales. You can choose emails to use from a nice collection of templates. The app also has customer segmentation functionality to divide customers into groups based on their interests and purchases. Custom pop-up notifications are available to help with growing the list of subscribers.

Features:

pre-built email marketing automation workflows that require minimum input from the user
custom abandoned cart emails with a link to the checkout page
automatic product import to emails to save time with email creation
SMS notifications as a part of the abandoned cart Shopify sequence

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5. Campaign Monitor

Campaign Monitor is a good Shopify abandoned cart app to use for recovering sales with email marketing. It uses your Shopify customer data to create segments for more targeted campaigns. No coding is needed to create the campaigns, as the tool comes with dozens of mobile-ready templates and an intuitive email builder.

Features:

automatic creation of custom Shopify customer segments such as first-time customers, repeat customers, and high spenders
automated emails to share with customers
email templates to create new campaigns quickly and efficiently
automated receipts for Shopify orders
Integration of customer reviews in emails to build trust and reputation
pop-up forms for Shopify stores to get more subscribers

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Top 3 Shopify Push Notification Apps To Increase Sales

Starting an online business with Shopify is easy, but how you can grow your business, sell your items is quite difficult. Meanwhile, there are successful businesses, we still meet a large number of Shopify websites that are getting troubles with abandoned carts, traffic, and so on. What is the secret of successful guys? How can they do that?

The answer will be revealed in this article.

The secret is the Web Push Notification app on the Shopify platform.

Let find out how the top 3 Shopify push notification apps can help you move your sale to the next level!

Top 3 Shopify Web Push Notification Apps

1. Shopify Push Notification App: Wigzo

This Shopify push notification app not only recovers abandoned checkouts but also recover a large number of abandoned carts.

With the Wigzo app, it focuses on time because timing is vitally important. This is the difference that makes this app be on the best choice list for push notification. Customers tend to click to notices if it is the most frequent one they get. Furthers, one of the success secrets is sending the same notice at a different time of the day. It actually makes a huge difference in boosting sales.

Wigzo app can deliver your promotions to your customers at an appropriate time in their time zone. Also, you can set up campaigns that allow subscribers to receive notifications at the time they want when they subscribed to your store. Because these are the times when they are active and able to take immediate actions. As a result, this makes it more convenient for your subscribers to place orders with your store, and of course, your sales will be on the next level.

Wigzo push notification app also has a subscriber segmentation feature. It will automatically divide your subscribers into specific groups for a suitable campaign.

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2. Shopify Push Notification App: PushOwl

With this push app, you can simplify your marketing process with automation push notice functions such as abandoned cart reminders, shipping, welcome, sale-off, back in stock, and flash sales. Further, as it said, you will not be required to set up.

The reason why PushOwl is the high-rated push notification app on Shopify is the ability to connect with other top apps.

Besides, this push app can be integrated with Stamped.io, Loox Photo Reviews, Judge.me, In Stock Alerts, etc.

The pricing of PushOwl starts with Free, and you need to pay $19 per month if you want more expert functions.

In general, if you want to send push notifications to your customers, this Shopify push notification app is a good choice.

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3. Shopify Push Notifications by Ecomfit

Recently Ecomfit has landed #2 of the Day on Product Hunt and has gathered over 1000 upvotes as of now. Ecomfit Better Web Push Notification will be your smart choice when mentioning the push app for Shopify.

With the main function is mobile and web push notifications, this is a simple and effective way to recover abandoned carts and bring back customers to your sites.

So if you want to recover abandoned carts, retarget specific customers, increase loyal subscribers, let select this push app!

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5 Best Email Marketing Apps For Shopify Stores

Whether you’re new to email marketing or not, imagine searching for a new email marketing tool on the Shopify App Store.

This list will help merchants, as well as marketers, figure out which email marketing tool best matches their needs.
So let’s get started.

1. Wigzo

Wigzo is a Shopify App that provides Analytics & Marketing Automation to track, analyze and personalize your entire marketing including email, web push notifications, Facebook messenger, Onpage Notifications, behavioral pop-ups, SMS and builds customer Journeys from a single dashboard.

It helps you grow your subscriber base by deploying behavioral popups, capturing email, and running drip sequences using visual flow builder. It also uses on-page notifications to nudge customers to take the next action and gauge success in terms of revenue generated and carts recovered.

It offers deep Shopify integration and uses predefined segments to automate your marketing campaigns.

Wigzo integrates with SendGrid, Twilio, Elastic Mail, Active Campaign, Facebook, Google Analytics, and many more.

2. Omnisend

In recent years, Omnisend has been known for offering one of the most sophisticated omnichannel marketing solutions in the market. It means that you can add SMS marketing, Facebook, and Google retargeting ads, push notifications, Messenger, and other channels into one smooth communication flow with your segmented audience.

On top of that, at Omnisend, you will find dynamic gamification elements, interactive signup forms, landing pages. This platform provides sales reports from every single campaign which isn’t common in other email service providers. Click maps and in-depth reports for email campaigns and automation are all there so you can make the best decisions from your data.

3. Klaviyo

Klaviyo is one of the most comprehensive tools in the market nowadays. Like Omnisend, this platform offers an entire suite of tools necessary for email marketing, starting with signup forms, robust segmentation, and email campaigns, ending with marketing automation across different channels.

However, if you are used to email editors like Omnisend, Mailerlite, or Mailchimp, Klaviyo’s email editor might look a bit bizarre. For example, instead of building a column into an existing content block, you have to add a pre-split block and then edit it. Adding products and designing the email is pretty easy, though.

With Klaviyo, you can build advanced marketing automation flows. At the beginning of 2020, this platform introduced SMS marketing.

4. Campaign Monitor

Campaign Monitor is another good Shopify option on this best email marketing list. This platform has a great set of features. Here, you can find pretty good segmentation and personalization that will help you employ your customer data in an actionable way.

Campaign Monitor has a great visual journey designer that builds automation workflows. Although it isn’t perfect for advanced triggers, the most common marketing automation can definitely be launched.

However, Campaign Monitor doesn’t offer any additional channels to email. So you won’t be able to send an SMS or include retargeting into your communication workflows. This platform is only for email marketing. If you feel like not being ready for more relevant omnichannel marketing, this tool may be your choice.

5. ActiveCampaign

This platform represents advanced marketing. ActiveCampaign can provide you with CRM functionality: it enables you to manage sales funnels and customer databases on top of email marketing.

Also, ActiveCampaign is another platform ready-to-send text messages for you and connect with customer Facebook audiences.

One of the best things about this platform is that it works well if you need multiple domains to manage. As you don’t directly connect one domain to ActiveCampaign, you can choose which domain to assign your campaigns to.

Although ActiveCampaign provides its clients with great support, be ready to spend some time learning how the platform with all its in-depth functionality works.

5 Best Analytics Apps For Shopify 2020

Google Analytics is a fantastic tool, that has tons of data. So why look for alternative tools? The most apparent reasons are: Google analytics is a tool for experts. You need to know how to use it to get the most out of it. It takes training, interest, time, and experience to get valuable and actionable findings out of it.

Many business owners prefer to spend as much time improving their business and as little time possible doing data analytics. This is where the alternative comes in. We have found the 5 best alternatives to Google Analytics.

5 Best Shopify Analytics Apps

1. Wigzo

Wigzo is an all in one analytics & marketing automation app that helps you to track, analyze and personalize your entire marketing process including email, push notifications, Facebook messenger, behavioral pop-ups, SMS marketing and you can build entire customer journeys from a single dashboard.

The core features of Wigzo are:

Detailed reports
Realtime insights on engagement strategies
Record and analyze the actions of individual users on the website and mobile app
Find out what people are searching for on your site
Pre-defined and custom segments
Omnichannel marketing

2. Conversific

Conversific comes in both a free and paid version.

The core features are:

Benchmark against your peers – Access industry benchmarks to see how your site compares to competitors
Marketing & Conversion Insights – You get a direct look at the marketing channels working best for you.
Predictive analytics: They predict the most important metrics based on historical data.

3. Hitsteps

Hitsteps Analytics is an all-in-one platform with a tech focus. The core features include:

Visitor streams
Visitor clicks and heatmaps
Live Chat

Hitsteps Analytics holds more customer information than Google Analytics, and as such, they can provide more detailed information on user behavior.

4. Lucky Orange

Lucky Orange is a visitor optimization tool that can be used for usability analysis. The tool lets you understand visitor behavior via a set of features:

Real-Time Analytics
Visitor Recordings
Heatmaps
Polling
Chat System
Form Analytics.

As you might have noticed, Lucky Orange and Hotjar have almost identical features. Lucky Orange was fist on the marked, has a lower price.

5. Web-stat

Web-stat is one of the oldest players in the web analytics market. They have been around since 1997. They provide a solution that tracks your users in real-time. Their features include:

Real-time analytics
Track all visitors
Geo-customization
Event tracking

It is a more technical tool, and the design could do with a brush-up. However it is feature-rich, so if you like data and need to track your traffic in real-time, then it could be a tool for you.