Growth is becoming increasingly difficult. Marketers across the globe are scouting for innovative methods and tactics to attract users. eCommerce marketing using push notifications is slowly hitting the mainstream, especially in e-commerce. This article talks about how marketers in retail are using this channel to drive business.
There are more than 1.7 Million eCommerce websites on the web today vying for attention. Woah! Yes, you are just like one of the stars in this never-ending universe. This is where the challenge actually starts.
eCommerce Marketing Using Push Notifications
Push notifications are succinct updates sent to the users even when they are not on your website. Due to its crisp approach, there is no beating around the bush, and information is shared in a jiffy. It helps to leverage geographical targeting and communicate in a timely fashion keeping time zones in mind.
Driving Marketing Using Push Notifications
1. Customize your communication
Receiving a notification that seems tailor-made for the user, sparks interest and increases the chances of them landing on your website. The whole idea is giving them what they want. This becomes extremely easy after opting for User Properties and Events. Specific users can be targeted according to behavior and actions; to trigger a better response. For example, Limeroad sent the above notification only to Men, who showed an interest in purchasing T-shirts.
2. Season Sales / Occasion based
Welcoming a new season is one thing no e-commerce business would want to miss. Inspire users with your web push messages to indulge in all the new season collection. You can encourage users to change their wardrobe this season, get a makeover, or impress them with your new dashing collection.
Festivals are a time when users splurge on shopping for relatives, friends, and themselves. An amazing opportunity to convert your users with interesting offers and discounts. You can also send out occasion-based notifications like company anniversaries, end of season sale by lacing it with offers they can resist.
3. New Collection Shout-Out
When you add a new collection, make sure you design your push notification campaign to do a great shout-out for all your users. Just like what Koovs did when they added fresh arrivals to encourage users to try something new. This builds curiosity, and the ‘Fear Of Missing Out’ syndrome will drive users to your website.
4. Flash Sales
One of the best ways to create a sense of excitement and urgency is to try flash sales. Myntra sends notifications with offers that are time-bound. They also show what they will be missing out on if they do not make a transaction within the given hours. This prompts users to make an immediate purchase. These kinds of notifications will help you drive high traction to your website.
5. Announcements
Inform the users about the sale you are going to conduct along with all the specifications so that they look forward to it. You can also encourage them to visit your website to take a sneak peek of what’s in store for them. It helps to build curiosity and excitement, encouraging users to visit your site during the sale.
Personalization 