Did you know, your subscriber count can inevitably enhance your brand’s visibility in the online market and even drive more revenue? But, to get to that level and make your users to opt-in for push notifications, the road is often a rocky one with no clear direction sign-boards. So, how to go about it?
Here, in this post, we’ve compiled a list of smart opt-in push notifications for eCommerce marketing strategies with ample examples to help you get more subscribers through push messages and increase subscriber count. Do remember to A/B test and analyze your strategy using qualitative and quantitative tools to see what’s working best for your website and target audience.
Push Notifications Strategies For eCommerce
Mapping a User’s On-Site Activities and Other Actionables
To implement this smoothly, you can set unique actions to be taken before the opt-in appears. This is critical because your visitors need to realize the benefits of receiving your push notifications and the smooth experience they’ll get from your platform.
Finding the Best Pages to Launch the Opt-ins
You’d want to analyze your buyer’s or reader’s journey to understand your best-performing pages that are likely to convert your website visitors into subscribers. These assortments of pages could have different push notifications advertising styles when it comes to triggering the opt-ins.
Writing Succinct Permission Messages
The message in your opt-ins tells your visitors why they should subscribe to your push notifications. What this means is that the copy must clearly convey the benefits of receiving your push alerts.
Using Other Communication Channels to Encourage Subscriptions
Web push notifications are becoming omnipresent in the digital realm. And, a side effect of this is that a visitor may spontaneously refuse a website to send them notifications or worse, simply ignore it.
But, when you give the right context and build anticipation about what your web push notifications will offer, you’ll see an increase in opt-in rates. Hence, we reckon that you use other channels to promote details of the benefits of subscribing to push notifications. The benefits may be quick updates, discounts, or the latest trends.
You may also add links or buttons within other communication channels for your subscribers to reach the opt-in landing page. Newsletters, social media, and email are a few channels you can use to divert traffic to this landing page.
Using the Right Buttons and Links for Opt-ins
There are strategic ways you can get more subscribers by using buttons and links, especially in your other channels of communication, like emails, newsletters, and reports. If you implement them wisely, you’ll see a boost in your subscriber count. Take the example below to understand this clearly.
Adding Call-to-Action (CTA) Buttons on High Traffic Pages
Your customers/readers are likely to land on every other page on your website, be it product pages or category pages. The homepage is where the majority of your traffic is pulled to. Hence, it’s recommended to have a plain header or footer opt-in on those pages.
Mastering the Exit Intent
Wait! Check This Out Before You Leave You’ve worked hard to bring visitors to your website. But over 90% of them exit without performing a desired task, like subscribing or buying something. This means that they have not engaged with your website sufficiently. This, in turn, is a lost opportunity. But, when you apply an exit-intent strategy and how engaging push notifications, you’ll see more subscriptions and less bounce rate. Let’s explore this further!
Exit-intent technology identifies the perfect moment when a visitor is about to leave your website and launches a pop-up. You can set the pop-up to contain a discount, voucher, or an enticing offer, exclusive to new subscribers.
Personalization 