Businesses around the world are continually looking for ways to advertise their products and services. This often implies finding new ways of reaching out to their potential clientele. We’ve all tried email marketing, blogging, creating different kinds of content, but not everyone really considers SMS.
Tips to Leverage the SMS Marketing Power
Now you know how SMS marketing will help you – but how do you reap the most out of it? Since not every SMS marketing campaign is equal to the other, we need to look at how a business can maximize its success with text message marketing.
Create a Team
It’s safe to say that SMS marketing can be done by a single person, but to increase its effect, you need a strong team. You’ll likely need a marketing program expert, on-location signage coordinators, retail experts, social media experts, and so on.
A team of experts can guide you through the process and calibrate your campaign, in accordance with your needs and expectations. Copywriting for SMS marketing campaigns can be complicated. There are now many tools and services like Trust My Paper, Grammarly, Studicus, and Hemingway that can help you create more appealing marketing copies.
Know Your Customers
For your SMS marketing strategy to be successful, you will have to send the right message to the right category of customers. Analyze location-based demographics and purchase history and use that information to send the right message to your potential clientele.
Write Clear Messages
You have a total of 160 characters that you need to use to express yourself efficiently. If you can, you may even do it in less. We’re living in the Attention Economy; people aren’t really into reading long messages.
Tell them exactly what they need to know – and don’t leave anything of importance out. Use the most appropriate language to awaken their sense of urgency.
Use Call-to-Actions
Call-to-actions have a particular way of stimulating people into taking action. CTA’s are essential in all marketing channels, and using them will considerably impact your response rates.
Get the Timing Right
Nowadays, timing is everything. Without proper timing, you might miss out on an excellent opportunity. Since SMS is all about immediacy, you really want to think your timing though, especially if your recipients are distributed in several time zones.
Final Thoughts
SMS marketing is here, and it’s here to stay. It’s time that you make peace with this fact, accept it, and learn how to use it. If you do a good job, you will notice a significant increase in your sales – and all you had to do was to send a couple of texts.
Personalization 