No matter where or what you sell, SMS will help you grow your eCommerce business and your bottom line. eCommerce business has seen:
- A 1,668% ROI from SMS marketing
- A 38% click-through-rate (CTR) on their text messages
- A 15% coupon redemption rate
eCommerce SMS Marketing Examples
Let’s dive straight into specific examples of how eCommerce marketers use SMS daily to reduce abandon cart rates, drive sales, and improve customer experience.
1. Broadcast to an Audience
Easily send a text message to your entire text subscriber list.
Drive Sales
With SMS marketing, you can create a unique SMS keyword that your subscribers can text in to receive a discount code. When your subscribers text this keyword, they’ll immediately receive an exclusive discount code that they can apply to their next purchase.
2. Send Notifications Related to a Specific Event
SMS notifications are text messages that are sent when an event occurs.
Communicate Key Order Details
Since customers typically read text messages within 3 minutes of their sending, SMS can help you instantly communicate key order details.
For example, you can send your customers text messages to confirm that their orders have shipped. Not only will this lead to happier customers, but it will also cut down on unnecessary and time-draining support interactions.
Rescue Abandoned Sales
A whopping 74% of customers abandon their carts. Recouping these sales is a top priority for the majority of e-commerce marketers. Instead of relying solely on automated emails, send them a text message reminder.
Drive Post-Purchase Reviews
70% of customers consult reviews or ratings before they decide to purchase. The problem is that generating these reviews is difficult.
SMS marketing allows you to follow up with your customers after they make a purchase. Text them a poll, asking if they’re satisfied with their items, then if they are satisfied, ask them for a review.
3. Conduct Two-way Conversations
You can enable customers to ask questions and resolve issues via 1-on-1 conversations.
Provide Instant Customer Support
More and more people are choosing texts over phone conversations, so consider implementing an SMS customer support experience. Text messages have a reputation for being more instant and personal than emails or webchat, so make sure you’re prepared to respond promptly.
Conclusion
Still not convinced that SMS text marketing is right for you? We understand. After all, there were once people who thought combining chocolate and peanut butter was a bad idea too.
Personalization 