A lot goes into launching and building an eCommerce business.
First, you have to decide what you’re going to sell.
After you determine how you’re going to source your products, set up your store, and start sending visitors to your site with paid advertising, you may think that’s it – I’m off to the races.
Not so fast.
In an increasingly competitive digital buying world, there are some do’s and don’ts when it comes to encouraging customers to buy items from your business.
Ways to Boost Your Ecommerce Conversion Rates:
1. Use high-quality images and videos on your product pages.
Think about what you want to see when you are shopping.
When you are shopping online you can’t touch the product or put it on.
The best thing you can do is show a detailed image or video so that the customer knows exactly what they are getting.
I suggest using high-quality images and video on the product pages as that help the user visualize the product better and increases conversion rates.
2. Offer free shipping.
Online shoppers have come to expect a certain standard that they have grown accustomed to on Amazon.
If your store does not offer free shipping, customers are going to look elsewhere, period.
In today’s market, free shipping is an absolute must!
Think you can’t offer free shipping? Keep in mind that this is often a psychological game.
Increase your product prices to cover shipping costs if that’s what needs to be done.
3. Provide limited time coupon codes.
When your coupon code expires this will drive urgency and shoppers will more likely go through with the purchase and not get distracted.
4. Be competitively priced.
If you are selling brand name items that a lot of other stores offer, unfortunately, you need to price your products at or below the average price in order to compete.
Be sure to adjust your prices frequently to see what resonates.
Fitness brands like Lululemon and Outdoor Voices have done this extremely well.
5. Tweak and test your eCommerce checkout process.
If your store checkout process is too long, complicated or unconventional, you may lose a lot of customers right as they are ready to buy.
Of course, there are industry standards for most hosted eCommerce platforms such as BigCommerce, but you may still need to tweak the process based on your customers.
For example, BigCommerce offers an optimized checkout out-of-the-box that is technically a single page (with a few drop downs and a persistent view of the product(s) being bought).
Personalization 