Running an eCommerce store is hard work. There are too many tasks to take care of and not enough time to focus on growing the business.
In many cases, the bulk of the activities comprises of mundane tasks that could be easily automated through tools and platforms. The good news is that eCommerce store owners and managers now have access to a wide range of marketing and store automation tools that handle the repeat tasks very effectively.
The real challenge is that there are just too many tools to choose from. To help out the readers, I have selected the following essential eCommerce automation tools that add great value to the holiday season store management activities.
1. OptinMonster
According to many experts, OptinMonster is the most powerful conversion optimization and lead generation tool available today.
Using the tool’s full-screen Welcome Mats, exit-intent popups and scroll boxes, you can drastically boost store conversions and gain more subscribers. This eCommerce marketing automation tool could redirect visitors to specific pages as decided with the tool’s behavior detection rules.
Store owners could use OptinMoster to retarget abandoned carts by offering special discounts that intend to reduce the cart abandonment rate. Similarly, this eCommerce marketing automation tool used to generate and manage store subscribers effortlessly.
2. MailChimp
MailChimp is one of the leading eCommerce automation tools that are very popular for setting up and managing email campaigns. Using the builtin campaign manager, store owners can easily create and launch email campaigns. The marketing automation functions help stores attract new visitors and follow up with current customers through targeted emails.
The best aspect of MailChimp is its easy integration with all popular eCommerce platforms including WooCommerce, Shopify and Magento.
In addition to email management, MailChimp is of the ideal marketing automation tools for setting up and managing ads on all major social media channels such as Facebook, Twitter, and Instagram.
3. Zendesk
Zendesk is a powerful CRM solution that takes care of almost all aspects of customer relationship management. Using this marketing automation tool, ecommerce stores could automate customer relation activities and take advantage of the platform’s data processing capabilities.
The good thing about Zendesk is the close collaboration with the store functions that ensure that the management has complete insights into customer history and association with the business.
4. Google Alerts
Competitive intelligence is an essential business feature that allows stores to keep an eye on the competition. This way, they are not blindsided by the competing stores when it comes to prices and product range.
While there are a number of eCommerce automation tools that gather and present competitor intelligence data, I believe that Google Alerts is the store owners’ best friend. And the best thing is that the service is free to use.
All you have to do is to sign up for a Google account and then set up custom alerts for everything from price change to new product addition. You will get an email every time the condition of an alert fulfilled.
In addition, Google Alerts is one of the great marketing automation tools for monitoring the store’s reputation on the Internet. Setting up alerts for brand mentions is a simple but effective way of understanding how the Internet audience views the store’s services.
5. IFTTT
When you talk about eCommerce automation tools, then you can’t ignore IFTTT. It is one of the great marketing automation tools through which you can market your online store products on multiple social channels at a single time. You just have to create a statement that called an applet triggered on the scheduled time to your selected channel.
In addition, this tool allows you to promote your online store on other digital platforms which can help you reach a wider audience. If you’re looking for marketing automation tools for your online campaign, this is a tool is for you.
Personalization 