here are many resources for making businesses successful, especially online, including but not limited to social media, search engines, paid adverts, listing sites, and well, internet users.
But not every business thrives, especially on the internet. For eCommerce stores, one contributing factor is a high bounce rate.
What exactly counts as a bounce rate? A bounce rate is actually a combination of several factors, though every time someone visits your store but doesn’t make a purchase, it’s fair to say the person bounced. So the bounce rate is the percentage of people who leave your website after visiting a particular page.
A high bounce rate can be disastrous. It affects your page’s ranking because Google automatically assumes the content on the page doesn’t make sense, after all, if people are leaving in droves when they visit the page. I’m sure you can already see how much this would hurt an eCommerce store.
Here are some useful personalization tips to reduce the eCommerce bounce rate.
1. Segment your email list
Email segmentation is a valuable personalization tactic that cuts across all industries. That is, you can use email segmentation whether you’re in real estate, software, retail, entertainment, or any other industry for that matter.
Segmentation simply means grouping your email subscribers by their preferences, behavior, geography, demographics, or their interests.
2. Segment your visitors/shoppers
Segmenting folks on your email list is one thing, but segmenting your visitors shouldn’t be ignored either. Again, this has a broad spectrum, and you’re limited only by your imagination. I’ll give you some examples.
If you run an international online store, you can segment visitors by location. Serving visitors content based on their location is called “geo-targeting.” For example, if you run a clothing business, it is impractical to show visitors from West Africa different types of winter coats, since they do not experience cooler weather.
3. Optimize product pages for SEO
Your eCommerce store’s product page is almost literally the most valuable page on your eCommerce site. Optimizing it for SEO is important especially if many of your visitors are coming from search engines. One of the best ways you can enhance your store’s SEO is by using rich snippets.
4. Streamline the shopping experience
You’d think this is conventional wisdom, but you’ll be surprised how many eCommerce stores inadvertently make the shopping experience difficult for visitors or shoppers.
A study has shown that 11% of cart abandonment happens because shoppers see the checkout process as too complicated. Some industries experience cart abandonment as high as 83.6% according to this chart from the Sales Cycle.
Personalization 